Muhammad is planning to migrate a website from Wix to HubSpot CMS using the same domain and wants to know if this migration will negatively affect the site's existing SEO performance.

Jennifer advises rebuilding the site on HubSpot first before connecting the domain. On-page SEO should be maintained if all content, metadata, and page structures are migrated accurately. It's crucial to implement all necessary 301 redirects from old URLs to new URLs (if any changes occur) and submit the new sitemap to Google Search Console after launch. Some fluctuation is possible, but careful migration minimizes negative impact.